Students learn to tackle a group of problems in the mobile Internet era, such as how small firms can survive the competition with Internet giants, why new media could overturn traditional media, how to understand online-to-offline (O2O) transactions, how to create a small yet beautiful application and who will be the most possible game changer of the giant Wintel association in PC era.

The course helps students to realize faster improvement by systematically grasping the key strategy for success for different business models in the mobile Internet era.