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Case Study on Entrepreneurship Practice


In 1998, Liu Qiangdong started the physical store JD Company selling magneto-optical products in Zhongguancun, Beijing. In 2004, JD turned to online sales due to an outbreak of severe acute respiratory syndrome. In 2014, JD.com's market value exceeded $40 billion and listed among the world's top 10 Internet companies. It sounds legendary, but only the entrepreneur himself understood the difficulty.

Huawei's employees rose from 3 to 150,000, growing into one of the world's top 500 companies with a market value rising from 21,000 yuan ($3,048) to 288 billion yuan over the past 28 years. Why did Huawei succeed? What made it a leader in the global market? What made it the most significant Chinese competitor in the eyes of Western entrepreneurs?        

Do you want to know more about the strategies and practice behind JD.com and Huawei's successes? Ma Chenggong, former president of Jingdong University, and Tian Tao, member of Huawei International Advisory Committee will give you the answers in case studies!